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It began with a $5,000 challenge

from a Grammy-winning musician.







The Jury

The grand jury included System of a Down bassist Shavo Odadjian; Capital Cities singer-songwriter Sebu Simonian; jazz phenom and composer Tigran Hamasyan; Honored Artist of the Republic of Armenia Vahagn Hayrapetyan; Professor and Founding Dean of the UCLA Herb Alpert School of Music, Judith Smith; and the iconic rock star and challenger himself – Serj Tankian.

Donate Now

Keep the experiment alive. Fuel new ones by Donating to Creative Armenia!

The Team

The 7 Notes Experiment was created by Creative Armenia, an arts foundation and production company based in Yerevan and Los Angeles. The challenge and experiment were produced by Garin Hovannisian, Alec Mouhibian &

Tatevik Manoukyan on behalf of Creative Armenia. The team included

Creative Director Garin Hovannisian, Lead Designer Vasil Shahbazyan,

Designer Hasmik Stepanyan, Public Affairs Coordinator Ani Mouradian &

Communications Coordinator Arpine Hakhinyan.

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